@article{Oliveira_Nardi_2021, title={Participate and show up: interaction and interlocution movements in the TV discourses about the hashtag}, volume={2}, url={https://cadernos.abralin.org/index.php/cadernos/article/view/404}, DOI={10.25189/2675-4916.2021.v2.n3.id404}, abstractNote={<p>This work aims to analyze the discourses of TV about the hashtag, trying to understand how TV appropriates this resource and the effects of meanings produced from its use by TV. In this clipping, we bring what we observed on the Gshow website, one of Rede Globo's institutional websites, more specifically in publications that indicate the use of the hashtag as a way to participate in the broadcaster's programs. Based on this research, we identified the recurrent association of hashtags as a means to establish the interaction between viewers and the programs, which led us to question the meaning of interaction constructed from the sayings about the hashtag and its use. To discuss the issue, we return to some reflections on the notions of interaction and interlocution in the discursive perspective (GRIGOLETTO, 2011), in addition to approaching, from the studies of Indursky (2013), the construction of enunciative and discursive scenes to understand the process of discursive interlocution of our analysis material. As a result, we point out that TV discourses about the hashtag promote a shift in the meanings constructed for the interlocution movement itself, since the viewer is called upon to participate in the program, but what he receives in return is, at best, the display on the screen or the reading of the commentary produced about or for the program. This shift we are calling the interlocution effect.</p>}, number={3}, journal={Cadernos de Linguística}, author={Oliveira, Lucirley Alves de and Nardi, Fabiele Stockmans de}, year={2021}, month={Sep.}, pages={e404} }